There are times when clients need a bit more. The brand is established. Marketing, advertising, and interactive media have positioned the company effectively. Brand awareness is up. But leads and conversions aren’t keeping pace. That’s why we created SalesGenPlus to bridge the gap between strategic marketing and feet-on-the-street sales.

The need for SalesGenPlus results from two fundamental missteps that plague many companies in their attempts to generate revenue and increase market share:

1. They prioritize sales before marketing.
2. They view marketing as a sales-support function.

SalesGenPlus recognizes marketing as a strategic activity, deriving its direction from corporate strategy in top-down fashion. Accordingly, SalesGenPlus positions sales as a marketing-fulfillment function, closing the divide between strategic positioning and tactical conversion by helping companies:

• Establish systematic, disciplined approaches to lead generation and prospect qualification.
• Become more aggressive in contacting prospects to whom the marketing communication is directed, rather than waiting for the phone to ring or expecting outbound marketing communications (or collateral, or websites) to make sales.
• View sales as outbound activity. We find them. They don’t find us.
• Separating the prospect list (outbound communication) from the sales database (qualified prospects).